Job Title: OTC Brand Marketing Intern
Department: Product Marketing & Management
Company: Dr. Reddy’s Laboratories Ltd.
Location: Princeton, NAG
Job Summary:
Dr. Reddy’s is seeking an OTC Brand Marketing Intern for the Summer Internship Program from June 2025 to August 2025. This position will provide hands-on exposure to various functions within the OTC Marketing Department, focusing on DRL’s own brands. The intern will play a key role within the Brand Marketing Team and gain valuable experience in brand strategy and marketing execution.
Responsibilities:
Product Launch Support: Assist in the launch of new products by attending project meetings, collaborating with the Supply Chain team on volume assumptions, and contributing to Product Development Plans (PDPs).
Marketing Briefs: Write comprehensive marketing briefs that will guide successful marketing initiatives or campaigns.
Omnichannel Marketing Strategy: Support the development of omnichannel marketing strategies to drive consumer demand.
Consumer Insights and Research: Gather and analyze consumer insights, data, research, category trends, and best practices to support strategic marketing plans.
Campaign Performance Analysis: Measure and analyze omnichannel campaign performance to assess effectiveness.
Media and Marketing Budget Management: Create and manage a consolidated media and marketing budget file across all brands.
Asset Repository: Develop and manage a repository for all marketing assets, documents, and evaluate potential additions.
Cross-functional Collaboration: Partner with cross-functional teams to support business growth and product commercialization.
Other Duties: Perform other duties as assigned.
Qualifications:
Educational Qualification: Currently pursuing a Bachelor’s degree in Marketing, Finance, or a related field.
Minimum Work Experience: This is an entry-level position, requiring no prior work experience.
Skills & Attributes:
Strong communication skills.
Self-starter with strong initiative and motivation.
Analytical mindset and problem-solving abilities.
Ability to thrive in a fast-paced environment.
Strong attention to detail.
Proficiency in Microsoft Office Suite.
Additional Information:
Must be a U.S. citizen, lawful permanent resident, or authorized to work in the U.S. without sponsorship.
Our Work Culture:
At Dr. Reddy’s, we embody our guiding principle: Good Health Can’t Wait. Our mission is to empower people to live healthier lives, and we foster a culture of empathy, teamwork, and shared success. Diverse skills, bound by a common purpose and value system, drive our success.
Equal Opportunity Employer:
Dr. Reddy’s is an Equal Opportunity Employer, offering equal consideration to all applicants without discrimination.
To learn more, visit:
Dr. Reddy’s Careers
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