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    Country Brand Manager, Vaccines

    Pfizer
    5-8 years
    Not Disclosed
    Mumbai
    10 Aug. 7, 2024
    Job Description
    Job Type: Full Time Education: B.Sc./ M.Sc./ M.Pharm/ B.Pharm/ Life Sciences Skills: Causality Assessment, Clinical SAS Programming, Communication Skills, GCP guidelines, ICD-10 CM Codes, CPT-Codes, HCPCS Codes, ICD-10 CM, CPT, HCPCS Coding, ICH guidelines, ICSR Case Processing, Interpersonal Skill, Labelling Assessment, MedDRA Coding, Medical Billing, Medical Coding, Medical Terminology, Narrative Writing, Research & Development, Technical Skill, Triage of ICSRs, WHO DD Coding

    Position Title: Marketing Manager - Innovative Vaccine Brand

    Company: Pfizer Products India Pvt Ltd

    Job Purpose: Drive the implementation of cutting-edge brand management practices and programs for assigned brands/portfolio, with a focus on achieving revenue and profitability targets for an innovative vaccine brand.

    Key Responsibilities:

    1. Strategic Planning:

      • Support the strategic planning process by leveraging customer insights to enhance market penetration and achieve business goals.
      • Develop impactful promotional programs and activities aligned with marketing plans, promotional cycles, and current targets.
      • Optimize budget utilization to maximize program effectiveness.

    2. Campaign Management:

      • Oversee the preparation of project briefs, agency selection, CEP registration, and progress tracking.
      • Ensure timely delivery of monthly reports and review IMS and dashboard metrics with the Commercial Brand Lead (CBL).

    3. Collaboration and Approvals:

      • Coordinate with medical and legal teams to secure necessary approvals for promotional materials.
      • Train field force on product knowledge, positioning, and prioritization.

    4. Performance Monitoring:

      • Monitor and control marketing plan performance through monthly and quarterly evaluation of key performance indicators (KPIs).
      • Prepare and present marketing slides for POA/review meetings and other key events.

    5. Cross-Functional Team Coordination:

      • Collaborate with cross-functional teams to achieve brand/portfolio objectives.
      • Develop partnerships with vendors to enhance diagnostic infrastructure in the country.

    6. Local Market Adaptation:

      • Tailor brand strategies to local market needs and set local priorities for brands or therapeutic areas (TAs).
      • Manage local agencies for project transcreation, including budget, scope, timing, and quality.

    7. Forecasting and Communication:

      • Forecast brand performance and track progress towards targets.
      • Communicate monthly field performance and action items for the brand.

    8. Campaigns and Awareness:

      • Drive immunization campaigns and shape therapy.
      • Collaborate with external partners to increase PCV vaccine awareness among consumers.

    Accountabilities:

    1. Brand Plan:

      • Review and align brand strategies with CBL, regulatory, and legal requirements.

    2. Campaign Development:

      • Select and implement appropriate campaign modules based on country needs.

    3. Promotional Compliance:

      • Manage compliance reviews of promotional materials.

    Shared Accountabilities:

    1. Life Cycle Management:

      • Develop and implement life cycle management plans for brands/portfolio.

    2. Long-Range Forecasting:

      • Collaborate with BU leads and CBL for long-range brand forecasting.

    3. Promotional Strategy:

      • Develop and execute promotional meeting strategies and training in collaboration with medical and regulatory teams.
      • Create awareness campaigns and congress content with KOLs.

    Skills, Knowledge, and Experience:

    • 5-8 years of marketing or medical experience, with a preference for experience in vaccine marketing.
    • Master’s degree in management or an MBA from a Tier I/II or premium institution.
    • Proven ability to work within a co-promotion and matrix structure.
    • Demonstrates strong business acumen, decisiveness, accountability, and leadership.
    • Exceptional skills in marketing execution, customer and competitor insight, data analysis, and program metrics.
    • Strong interpersonal, collaboration, negotiation, and prioritization skills.
    • Proficiency in English and the local language.

    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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